First a good product designer must understand how materials can and can not work. For example, will polypropylene be too brittle at zero degrees? Will aluminum bend tightly enough without fracturing? Will a glass housing create too great of a green house effect? Secondly, let’s not create a fantastic design that’s so fantastic the client doesn’t have the capability to produce it efficiently, safely and economically. Just what are the client’s in-house production strengths and weaknesses and how can those strengths best be used and weaknesses addressed or avoided?

These are all objective facts that generally can not be compromised. But a good product designer must go beyond the objective world. The ability to apply already learned skills and knowledge to new areas is what Object Design calls synergy. For example, bending a steel wire a special way to create a chair component last year may also be useful for the bicycle seat project being worked on today.

And finally, creativity. No one can wake up and say I'm going to be particularly creative today. If it were that easy, we'd all be DiVincis. Creativity is both a skill and a blessing that we at Object Design continually nurture, augment and enhance, to bring worthy ideas to fruition.