Your business card is your most important piece of literature.
Beyond providing the accurate and clear contact data we all expect, your card must also speak for you in your absence. Weeks, months or years from now someone who has your card hidden away somewhere will pull it out and hopefully remember you as an outstanding professional who can help them, partially based on their perception of the card they’re looking at.
Typically in this situation, people make a very fast judgment about you, either consciously or subliminally, based on the quality of your card. Is it beautiful? Is it printed on both sides in full color and on heavy stock? Does it have a nice finish? They are basically thinking, “Did this potential vendor spend some time and effort to ensure their card is a high quality representation of themselves? If they did, then perhaps they too are a high quality provider of a product or service I can use.” People really do make these subliminal judgments and it often takes less than one second.
While other materials like brochures, letterhead or post cards can be very valuable marketing tools, the last thing anyone is likely to throw away is your business card. Don’t underestimate the impact of a well designed, well printed business card.
Object Design designs and prints business cards with a passion for detail and excellence that the average person thinks is a little crazy… but the results work. Your card will get noticed and be remembered. Please call any time so we can address any questions you may have. Samples are available at your request.