Four Services

Four distinct products are offered; the Custom Personal Logo, the Standard Personal Logo, the Corporate Package Design and various printed materials, each described below. Unlike most of my national mail order competitors, once your custom or standard logo design is complete, it’s yours; you own it and it will be provided to you on a CD in various file formats. There is no obligation to proceed to any further products with Object Design, so you have the freedom to design by yourself whatever collateral materials (business card, letterhead, etc.) you desire with your new logo, and then have those materials printed by any printer you choose. Naturally, I hope you’ll choose to stay with Object Design and allow me to both design and print your Corporate Package.

1. The Custom Personal Logo

The first and most important component of your new marketing effort is this image. To create it, I must get to know you a little bit. An in-depth, preferably in-person consultation designed to let me know what your goals are, is the beginning. The interview focuses on what your aesthetic inclination is and on what the feelings you want to evoke from viewers of your new image are.

Professional photography is the next step and is indeed included in the cost of the logo design if you’re in the area readily accessible by me. This area includes, Bucks, Montgomery and portions of Delaware counties in Pennsylvania. (If you are not within this area, I will provide written instructions and verbal advice so you can create an appropriate photo with a photographer of your choice.) I’ll take roughly 30 to 60 pictures of you, from which one will eventually be used in the final version of your logo. In anticipation of your photography session, I’ll suggest advice about clothing, poses and props, and am certainly happy to accommodate any ideas you may have. The photos can be taken at your location, my studio, or at some mutually convenient location.

With your photographs and the information gained from our consultation, I will then create at least two, and often three or four, different logo concepts for you. We will review them together and, if necessary, revise them as needed to produce your final logo. Once complete, your new logo will be provided to you on a CD saved in various file formats appropriate for desktop printing, professional printing and web publishing. Please note that I do not use templates, clip art or any other sort of canned design solutions. Your logo will be given my fullest, completely custom attention. While it is important and gratifying to be happy and proud of the result, it is equally important that your new logo be an effective marketing tool for you.

2. The Standard Personal Logo

As a more affordable and more quickly produced logo design, the Standard Personal Logo is a great choice. You simply select one of the fifteen Standard Personal Logos shown in my catalogue, imagining your own name and photo being used. The designs are quite flexible. You can choose any color you like for your name and also for many of the design elements in the logos. These variable elements include things like the houses, signs and windows in the designs... they can be any color you like. One of the logos allows you to use your own signature, and another lets you put a short message on the sign used in it. At no additional cost you can include a slogan with any of the designs. Nearly all of the Standard Personal Logos will accommodate either a full length or upper-body-only photo of you.

The photography session for a Standard Personal Logo is typically 15 to 30 minutes at Object Design’s studio and is included in the price. Should you prefer to be photographed by someone else, please talk to me first so your photographer can help us produce a perfect result.

As with the Custom Personal Logo, your new Standard Personal Logo must also be an effective marketing tool for you.

3. The Corporate Package

Once your Custom or Standard Personal Logo is created, designs for business cards, letterhead, envelopes and perhaps other items incorporating your new logo are needed. While you may do this yourself, I strongly recommend you use a professional designer to do this work. Many people underestimate the value and impact of proper layout and composition techniques when creating these business documents and end up with less than desirable results.

You may select any three documents you like for your corporate package. Most Realtors (and business people in general) choose a business card, letterhead and business envelope. You may substitute other documents, such as thank you cards, fax cover sheets, mailing labels, or nearly any item you like. Please see the “Related Services” section for more ideas about what can be designed and printed.

4. Printing

You’re free to have any printer you like print your final materials. Naturally, I hope you’ll choose Object Design as your printing supplier. Please request a printing quotation from me at any time. I am, as are most graphic designers, eager to see my work printed in as high quality a manner as possible. Thus, I have arranged printing that is beautiful, technically superior and an excellent value. Samples of printed items are available at your request.