Object Design creatively manages the image and branding of your products to best present you to your market. A decisive, dramatic product identity will be delivered via artistic, aesthetic packaging and with strategic branding and market planning.

These two services, package design and branding strategy, naturally compliment each other, though they can be readily separated should your situation require one without the other.

The first service, package design, includes an in-depth consultation to determine (or, if necessary, evolve) your purpose and goals. Specifically, what message do you intend to tell and what feelings do you hope to evoke? A truly aesthetic approach is paramount to address these questions, but other, more objective matters must also be considered, such as… What in-house packaging capabilities do you presently have? What current production strengths can be used and what weaknesses should be addressed or avoided? A beautiful and unique product package that is also tailored to your daily production needs will result.

Often a terrific package design is all that is required to go forward. However, when a branding strategy and/or marketing plan needs to be created or enhanced, Object Design can continue into this arena. Our expert consultant has over 25 years of business building and organizational leadership expertise in the consumer products sector. Her experience includes marketing, sales, brand equity management, brand positioning and strategic and business plan development with companies such as General Foods and leading national brands including Crayola and X-Acto.
Either discipline we offer will be a significant move toward your future.